EU-Japan Economic Partnership Agreement | Access2Markets (2024)

The agreement at a glance

The EU-Japan Economic Partnership agreement entered into force on 1 February 2019.

What are the benefits for your business?

The trade agreement with Japan

  • removes tariffs and other trade barriers and makes it easier for companies on both sides to import andexport
  • ensures the openness of services markets, in particular financial services, telecommunications and transport
  • guarantees non-discriminatory treatment of EU businesses operating in the public procurement markets
  • improves the protection of intellectual property rights in Japan as well as the protection of high-quality European agricultural products, so-called geographical indications (GIs)
  • saves companies of both sides substantial amountsof money and time when trading goods on the bilaterally
  • provides for enhanced support of smaller firms which are disproportionately affected by trade barriers

Japan is already the EU's fourth biggest market for agricultural exports. Market access will be improved for many European products, notably

Read the full text of the trade agreement with Japan.


The agreement removes the vast majority ofdutiespaid by European and Japanese companies.

On entry into force, the agreement eliminated 99% of EU tariff lines and 97% of Japan’s tariff lines. On not yet eliminated tariffs, tariff rate quotas or tariff reductions were agreed.

To check the tariffs for your product, you must know the product code, which is based on Harmonised System (HS) HS2017 code, for both European and Japanese codes.

You can find your product code using My Trade Assistant

You can also check Japan’s statistical code for imports.

The agreement opens the Japanese market to EUagriculturalexports, for example

  • duties on manycheesessuch as Gouda and Cheddar will be eliminated over time
  • a duty-free quota is established forfresh cheeses(such as Mozzarella and Feta)
  • tariffs onwineexports disappeared upon entry into force
  • onbeef, EU exporters will benefit from a reduced tariff
  • onporkonly low duties remain for fresh meat exports to Japan and the agreement fully eliminated duties on processed meat.

Tariff dismantling schedules

Tariffs for a vast majority of products are either immediately eliminated upon entry into force of the agreement or gradually following atariff dismantling schedule.

The starting point of elimination or reduction of custom duties is a “base rate” and reductions occur on this base rate. By means of the customs tariff code of the product you will be able to find the reduction that applies to the base rate of your product.

  • generalnotesto help you read the tariff dismantling schedules of both the EU and Japan
Importing from Japan
  • the tariff dismantling schedule of the EU
  • notes for the schedule of the EU
Exporting to Japan
  • the tariff dismantling schedule of Japan
  • notes for the schedule of Japan - thiscontains in particular the description of the 25 tariff rate quotasconceded by Japan to the EU on agricultural and processed agricultural products

Tariff rate quotas (TRQs)

TRQs are also applicable on certain products. These arespecific volumes of goods, which will be entitled to preferential tariff treatment in a given timeframe

  • there are twenty-five Japanese agri-food products with tariff rate quotas
  • tariff rate quotas of Japan
  • The Japanese Ministry of Agriculture, Forestry, and Fisheries (MAFF) provides information on the TRQ application and allocation, for each tariff line, such as sugar, wheat products, dairy products, and other foods (including confectionaries and certain chocolates) under the EU-Japan EPA (Japanese).

For dairy products, the allocation of TRQs and collection of levies are done by the Agriculture & Livestock Industries Cooperation (ALIC).

Importation of designated dairy products (e.g., butter and whey) within the tariff quota are subject to a state trading system.

Information sheets by the EU-Japan Centre for Industrial Cooperation (EU Business in Japan)

Some marine products are subject to import quotas and the importers are obliged to apply.

More information on the application and allocation of TRQ in Japan.

Japanese Law Translation Database System provided by Ministry of Justice, Japan.

Safeguard measures

The EU-Japan trade agreement also provides for bilateral safeguard measures. The aim of a “safeguard” action (i.e. restrict imports of a product temporarily) is to protect a specific domestic industry from an increase in imports of any product which is causing, or threatening to cause, serious injury to the industry. In this agreement, agricultural safeguard measures are used to protect specific products from such surges in imports.

The EU products subject to these measures are

  • beef and pork (including processed pork)
  • whey protein concentrate (WPC), whey powder
  • fresh oranges
  • racehorses

Consult the list of agricultural safeguard measures (page 368).

Additional information on safeguard measures concerning race horses
  • SG/JPN/2022 - 7 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2022 - 14 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2022 - 15 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2023 - 1 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2023 - 2 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2023 - 3 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2023 - 8 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2023 - 9 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2023 - 10-12 Notification of Agricultural Safeguard Measures (EU-Japan EPA)
  • SG/JPN/2023 - 13 Notification of Agricultural Safeguard Measures (EU-Japan EPA)

My Trade Assistant provides you with detailed information about the tariffs, the measures applicable to your product and market, and displays the tariff dismantling schedules for the relevant tariff lines.

Rules of origin

In order to qualify for preferential treatment, your product will need to satisfy the rules of origin under the agreement. Please checkthe interactive “Rules of Origin Self Assessment tool (ROSA)in My Trade Assistantto assess whether your product fulfils the rules of origin and find out how to prepare the correct documents.

General information about the rules of origin and the origin procedurescan be found in this section.

Origin is the 'economic nationality' of traded goods. If you are new to the topic, you can find an introduction to the main concepts in the goods section.

Rules oforigin

Where can I find the rules of origin?

The rules of origin are set out in Chapter 3 on rules of origin of the EU-Japan Economic Partnership Agreement (OJ L330, 27.12.2018, p. 21).

Does my product originate in the EU or Japan?

For your product to qualify for the lower or zero preferential tariff under the EU-Japan Economic Partnership Agreement,it must originate in the EU or Japan.

A product 'originates'in the EU or in Japan, if it is

  • wholly obtainedin the EU or Japan, or
  • produced exclusively frommaterials originatingin the EU or Japan, or
  • produced in the EU or Japan using non-originating materials in compliance with the product specific rulesset out in ANNEX 3-B "Product specific rules of origin"
    See also ANNEX 3-A "Introductory notes to product specific rules of origin". Furthermore, Appendix 3-B-1 "Provisions related to certain vehicles and parts of vehicles"provides for alternative product specific rules for certain vehicles and vehicles' parts.

The product also needs to fulfil all other applicable requirements specified in the Chapter (for example insufficient working or processing, the non-alteration rule). There are also some additional flexibilities to help you comply with product specific rules (for example tolerance or cumulation).

Examples of the main types of product specific rules in EU trade agreements

  • the value-added rule – the value of all of the non-originating materials in a product cannot exceed a certain percentage of its ex-works price
  • the change of tariff classification – the production process results in a change of tariff classification between the non-originating materials and the final product – for example production of paper (Harmonized System Chapter 48) from non-originating pulp (Harmonized System Chapter 47)
  • specific operations – a specific production process is required, for example spinning of fibres into yarn – such rules are mostly used in the textilesclothing and chemical sectors

Tips to help you comply with the product specific rules

The agreement provides additional flexibility to help you comply with the product specific rules such as toleranceor cumulation.

  • the tolerance rule allows the producer to use non-originating materials that are normally prohibited by the product specific rule as long as their value does not represent more than 10% of the ex-works price or the free on board price of the product
  • this tolerance cannot be used to exceed any maximum-value threshold of non-originating materials listed in the product specific rules
  • however, and this is a particularity in the EU-Japan agreement, this tolerance can be used in cases where the weight of non-originating materials exceeds the threshold in weight foreseen in the product specific rules, provided that the value of those materials does not exceed 10% of the final product's ex-works price -beyond this 10% in value, those materials need to be originating in the EU or in Japan
  • specific tolerances apply to textiles and clothing classified in Harmonized System Chapters 50 to 63, which are included inNotes 6 to 8 of Annex 3-A Introductory notes of product specific rules of origin

The EU-Japan Economic Partnership Agreement provides for two ways of cumulating origin

  • bilateral cumulation— materials originating in Japan can be counted as originating in the EU (and vice versa) when used in the production of a product in the EU
  • full cumulation — the working or processing carried out on non-originating materials in the EU or Japan can be counted as originating to help comply with the product specific rule (in other words processing carried out in Japan can be counted as qualifying operations in the EU, regardless of whether the processing is sufficient to confer originating status to the materials themselves (and vice-versa)

Other requirements

Your product also needs to fulfil all other applicable requirements specified in the Chapter on rules of origin, such as insufficient working or processing, orthe non-alteration rule.

Non-alteration rule

Originating products must be transported from the EU to Japan (and vice-versa) without being further processed in a third country.

Some operations can be conducted in a third country if the products remain under customs supervision, such as

  • adding or affixing marks, labels, seals or any documentation to ensure compliance with specific domestic requirements of the importing country
  • preserving products in good condition
  • storage
  • splitting consignments

The customs authorities may requestevidence of compliance with the rule, such as

  • contractual transport documents such as bills of lading
  • factual or concrete evidence based on marking or numbering of packages
  • any evidence related to the goods themselves

Duty drawback

Under the EU-Japan EPA, it is possible to get a refund on duties previously paid on non-originating materials used to produce a product that is exported under a preferential tariff.

Origin procedures

Exporters and importers have to follow the origin procedures. The procedures are set out in Section B ofChapter 3 on Rules of Origin of the agreement. They clarify, for example, how to declare the origin of a product, how to claim preferences or how the customs authorities can verify the origin of a product.

How to claim a preferential tariff

Importers can claim preferential tariff treatment based on

  • a statement of origin provided by the exporter or
  • a statement of origin based on ‘importer’s knowledge’

For details please consult

  • EU-Japan EPA guidance on claim, verification and denial of preferences
  • EU-Japan EPA guidance on confidentiality of information

Statement on origin

Self-declaration by the exporter

Exporters can self-declare that their product originates in the EU or Japan by providing a statement on origin.

In the EU it can be made by

  • an exporter registered in the Registered Exporter System (REX), and the same REX number can be also used for some other EU preferential trade agreements (for example the EU’s trade agreement with Canada)
  • any exporter provided that the total value of the consignment does not exceed €6,000

In Japan it can be made by

  • anexporter with an assigned Japan Corporate Number

What should the statement on origin contain?

  • the statement on origin should appear on an invoice or on any commercial document identifying the product
  • the text of the origin declaration can be made in any of the official languages of the EU as well as the Japanese language, and can be found inAnnex 3-D, the importing country may not require that the importer submits a translation of a statement on origin
  • the exporters need to indicate the origin criteria used in their statement on origin with a code (see inAnnex 3-D)

Submission and validity

  • the statement on origin remains valid for 12 months from the date it was made
  • normally the statement on origin will be for one consignment, but it may also cover multiple consignments of identical products during a period not exceeding 12 months.

EU-Japan EPA guidance on statement on origin for multiple shipments of identical productsprovides additional explanations.

Importer’s knowledge
  • importers can claim preferential tariffs based on their own knowledge of the origin of the imported products - it can be based on supporting documents or records provided by the exporter or manufacturer of the product, which are in the importer’s possession.EU-Japan EPA guidance on importer's knowledgeprovides additional explanations
  • as an importer is making a claim using their own knowledge, no statement on origin is used and no exporter or producer needs to be identified or take any action pertaining to the preferential origin of goods in the exporting Party
  • the importer using ‘importer’s knowledge’ does not need to be registered in the REX database

Verification of origin

The customs authorities may verify whether a product imported is indeed originating or fulfils other origin requirements. Verification is based on

  • administrative cooperation between customs authorities of the importing and the exporting parties
  • checks done by local customs - visits of the importing party to the exporter are not allowed
  • the authorities of the importing party determine the origin and inform the authorities of the importing party of the results

Product requirements

Technical rules include technical regulations, standards and conformity assessment procedures. These rules define the specific technical characteristics that your product should have, such as design, labelling, packaging, functionality or performance and are important because they ensure that important public policy objectives, such as the protection of human health or the safety of the environment, are achieved.

These requirements can be related to such issues as

  • Technical Rules and Requirements
  • Health and Safety Rules and Requirements, SPS
  • Environmental Regulations which apply to Imported Goods.

You need to follow these rules so your products can be evaluated to see whether they conform to the necessary technical standards.

To find out about the rules and requirements applicable to your product go to My Trade Assistant and enter your product name or code.

You can check the product categories below for more specific product requirement details and relevant links

  • Foods (Meat and meat preparations; Dairy products; other animal products; Marine products; fruits & vegetables and other plant products; other foods includes confectionary liquor)
  • Food contact materials
  • Machinery and equipment
  • Pharmaceuticals, quasi-pharmaceutical products and cosmetics
  • Toys
  • Wood products in construction materials

Sanitary and phytosanitary(SPS)measures(e.g. laws, regulations, standards) are measures to protect humans, animals, and plants from diseases, pests, or contaminants.

They ensure that food products placed on the market, including imports from outside the EU, are safe for consumers.

You can find more information on SPS measures between the EU and Japan here.

Like the EU, Japan has some of the highest food safety standards in the world. For example, Japan does not allow the use of growth hormones in its beef production, and regulations controlling GMOs are of great importance to Japanese consumers.

All products imported from Japan need to comply with EU standards. This includes the EU's ban on hormone-treated beef and its rules on the use of antibiotics.

Furthermore, all imports of animal products to the EU from Japan must be accompanied by a veterinary certificate.

Only a competent authority in Japan, which the Commission has formally recognised as being able to certify compliance with the EU's import requirements, can issue such a certificate.

The trade agreement helps ensuring that your products are not hindered from entering the Japanese market by unjustified SPS trade barriers and helps streamlining and expediting the procedures for approving your food exports into Japan.

If you are importing from Japan into the EU find out more about SPS requirementshere.

Find the specific rules and requirements for your product inMy Trade Assistant.

Technical barriers to trade

Although technical rules are important, they can at times act as a barrier to international trade and can thus be a considerable burden for you as an exporter.

  • if you think you are facing a trade barrier that slows your business down or prevents you from exporting, you can tell us
  • report what is stopping your exports to Japan using the online form and the EU will analyse your situation and take appropriate action

Contact us

Customs clearance documents and procedures

Customs clearance typically include controls on

  • the duties to be paid
  • the correct description of the goods, their origin and value
  • security and safety measures (smuggling, drugs, cigarettes, weapons, counterfeited products, counterterrorism)
  • compliance with specific legislation such as environmental legislation, health requirements, veterinary, phytosanitary, and quality regulations

The EU-Japan agreement ensures more efficient customs procedures to facilitate trade and reduce costs for businesses.


You can consult detailed step-by-stepguides that describe the different types of documents you should prepare for the customs clearance of your products.

Depending on your product, the customs authorities may require all or some of the elements below

  • commercial invoice(find the specific requirements regarding its form and content in My Trade Assistant)
  • Bill of lading or Airway bill
  • packing list, freight accounts and insurance certificates (necessary in some cases)
  • import licencesfor certain goods
  • certificatesshowing your product complies with mandatory product regulations, such as health and safety requirements, labelling and packaging
  • proof of origin - origin declaration

For more certainty, you may wish to apply for Binding Tariff Information, and/or Binding Origin Information in advance.

For detailed information about the documents you need to present for customs clearance for your product, go to My Trade Assistant.

Japan Customs provides information about Japanese customs procedures, including required documents

Japan is also home to nine different customs jurisdictions, and it may be worth contacting the ones relevant to you to make the customs process smoother for your product.


For a description of how to prove the origin of your products to claim a preferential tariff and of the rules relating to the verification of origin by customs authorities, please refer to the section on rules of origin above.

For general information on customs procedures for import and export, visit thewebsiteof DG Taxation and Customs Union.

Intellectual property and geographical indications

The EU-Japan EPA provides for an enhancedintellectual property rightsprotection for European companies exporting innovative, artistic, distinct and high-quality products to Japan. The commitments are reinforced and include provisions on protection of trade secrets, trademarks, copyright protection, patents, minimum common rules for regulatory test data protection for pharmaceuticals, and civil enforcement provisions.

The agreement recognises the special status and offers protection on the Japanese market of more than 200 European agricultural products from a specific European geographical origin, known as Geographical Indications (GIs). Owners of bilaterally agreed Geographical Indicationsin the agricultural, food and beverage sectors benefit from protection against counterfeiting.A list of protected Geographical Indications in the EU and Japan, can be found in Annex 14-B of the EPA.


The EU-Japan EPA affirms that the two parties will work together to maintain strengthen patent protection.

Under the agreement, both the EU and Japan have committed to grant an extension of the duration of the patent protection of pharmaceutical products and agricultural chemical products. To learn more about the patents in Japan, including on the filing and examination processes, please refer to the Japan Patent Office.

Other intellectual property issues

The Japanese Patent Office provides overviews on utility models, designs, trademarks and copyrights.

The Ministry of Economy also explains further about the enforcement of your intellectual property rights.


The agreement makes it easier for EU and Japanese companies to provide services and offers greater mobility for company employees to perform their work on the spot.

Temporary movement of company personnel

Annex 8-C: Understanding on Movement of Natural Persons for Business Purposes

The Agreement provides certain commitments regarding entry and temporary stay of natural persons in Section D of Chapter 8.

The schedule of the European Union and that of Japan in Annex III to Annex 8-B prescribe certain reservations and further provisions as to business visitors for establishment purposes, intra-corporate transferees, investors and short-term business visitors. Annex III to Annex 8-B is available at the following links

  • Schedule of the European Union
  • Schedule of Japan

Certain reservations, limitations and further provisions as to contractual service suppliers and independent professionals are prescribed in the schedule of the European Union and that of Japan in Annex IV to Annex 8-B. Annex IV to Annex 8-B is available at the following links

  • Schedule of the European Union
  • Schedule of Japan

The EPA contains a number of provisions that apply horizontally to all trade in services, such as a provision to reaffirm the Parties’ right to regulate services. The EPA affirms the right of authorities to keep public services public and will not force governments to privatise or deregulate public services, such us in the sectors of healthcare, education and water.

Specific commitments were agreed in sectors, such as

  • postal and courier services
  • telecommunication
  • maritime transport services
  • financial services

Regarding the commitments for cross-border trade in services, please see Section C of Chapter 8 of the Agreement.

Movement of qualified personnel

General information about visas
Business activity limitations of contractual service suppliers and independent professionals in Japan

With regard to some services, the scope of business activities are limited in such manner as prescribed in the Appendix IV “Limitations of business activities of contractual service suppliers and independent professionals in Japan” of the Annex 8-B “Schedules for Chapter 8” of the agreement.

Human resource management

There are many labour laws pertaining tothe protection of workers in Japan. Those labour laws apply in principle to all employments in Japan, regardless of whether the employer is Japanese or foreign, or whether the company is foreign or incorporated in Japan. The regulation for those laws also applies to foreign workers in Japan as long as the foreign workers meet the legal definition of workers under these laws.

General information about the overall labour law system in Japan related to human resource management can be obtained from the websites mentioned in the following headings

General information about human resource management
Rules to be noted in the case of foreign employment
Information on the main labour regulations

Telecommunication and computer information services

In Japan

  • telecommunications is broadly defined by the Telecommunications Business Act as “transmitting, relaying or receiving codes, sounds or images by cable, radio or any other electromagnetic form.”
  • telecommunications service is defined as, “intermediating communications of others by using a telecommunications facility, or otherwise offering a telecommunications facility for communications by others”, and
  • telecommunications business is then defined as “a business in which the service provider provides a telecommunications service in order to meet the needs of others, except the provision of a broadcasting facility under the Broadcasting Act”.

The Manual for market entry into the Japanese telecommunications business - available only in Japanese - that generally fall under the definition of a “telecommunications business” and thus require notification or registration.

Entry into the Japanese market
  • Ministry of Internal Affairs and Communication: Manual for Market Entry into the Japanese Telecommunications Business, June 2016 (English). Please consider that English version may not be up-to-date. In addition, supplementary materials (including, inter alia, example cases indicating whether the notification requirement is applicable to particular businesses) are available only in Japanese version, dated May 2019, as well as the supplement thereto dated October 2019.
  • Following manuals and guidelines are also available here:
    • Manual for Market Entry into General Cable Broadcasting Business (English);
    • Manual for Construction of Networks by Telecommunications Carriers (English); and
    • Guidelines for Use of Poles, Ducts, Conduits and Similar Facilities Owned by Public Utilities (English).
Tightening regulations applicable to foreign investment in IT sector

Addition of Businesses Required to Submit Prior Notification Concerning Inward Direct Investment (METI, English) - IT-related businesses have been added to the industries subject to the prior-notification requirement regarding inward direct investments.

Public procurement

Every year, national, regional and municipal governments in Japan and the EU buy – or procure – goods and services worth billions of euros from private companies. They issue public contracts or tenders which companies then bid for.

The EPA extends the access to public procurement contracts and opens new markets for companies of both sides.

The EU and Japan have agreed on rules that

  • prohibit unfair discrimination by one side against bidders from the other side
  • maximise transparency in tendering for public contracts to ensure firms are aware of opportunities on both sides
  • maximise the opportunities for EU firms to participate in public tenders in Japan at all government levels – national, regional and municipal

The increased access for EU companies to contracts put out for tender in Japan cover sectors such as

  • railways
  • hospitals
  • academic institutions
  • electricity distribution

More information


The agreement promotes investment between the EU and Japan and reaffirms the right of each party to regulate legitimate policy objectives agreed in a non-exhaustive list. Bilateral negotiations are ongoing for concluding a potential agreement on investment protection.

With regard to cross-border trade in services and investment liberalisation, the EU-Japan EPA has adopted a negative list system that lists the existing and future non-conforming measures to be reserved while liberalising all cross-border trade in services and investment areas in principle.

Regarding the commitments forinvestment liberalisation, please see Section B of Chapter 8 of the Agreement.

Regarding the reservations for existing measures of the European Union and Japan, please refer to the schedule of the European Union and that of Japan set out in Annex I to Annex 8-B of the Agreement, available at the following links:

  • Schedule of the European Union
  • Schedule of Japan

Regarding the reservations for future measures of the European Union and Japan, please refer to the schedule of the European Union and that of Japan set out in Annex II to Annex 8-B, available at the following links:

  • Schedule of the European Union
  • Schedule of Japan

Regarding the movement of investors for business purposes, please refer to the Services section above.

How to set up business in Japan

Overview of setting up business in Japan
Required forms

Restrictions on foreign direct investment into Japan

Overview of the procedures under the Foreign Exchange and Foreign Trade Act

Overview of the Foreign Exchange and Foreign Trade Act and of the Notification system (Japanese)

Foreign Exchange and Foreign Trade Act (English and Japanese). However, please consider that the English translation is not always up to date. For up to date information please consult the Japaneseversion

Explanation about the scope of applicability of the Foreign Exchange and Foreign Trade Act

Under Article 26(1) of the Foreign Exchange and Foreign Trade Act (“FEFTA”), ‘foreign investor’ means any one of the following persons who makes inward direct investments, etc. listed in the items of Article 26(2) of the FEFTA, or a specified acquisition defined in Article 26(3) of the FEFTA:
(i) an individual who is a non-resident of Japan;
(ii) an entity established pursuant to a foreign law or having a principal office in a foreign country;
(iii) a Japanese company in which the sum of the voting rights held directly, or indirectly through a prescribed company, by persons as set forth in (i) and/or (ii) above is 50% or more of the total voting rights; or
(iv) a Japanese entity in which persons as set forth in (i) above constitute either a majority of all of the officers of the company or a majority of the officers having representative authority.

Industries in which prior notifications are required
Notification forms

The correct form to be used will depend on the means of investment.

Government incentives to promote foreign direct investment into Japan

Institutions for inquiries & consultation

Office of Invest Japan

Each of the relevant ministries and agencies has an Invest Japan Office (English), which responds to the following actions by potential investors

  • requests for information on investment and on applying for investment opportunities; and
  • complaints about processing of the advanced notification system, the so-called “no-action-letter system”, and investment.
  • English inquiry forms to contact the Office of Invest Japan in each relevant ministry/agency are provided by JETRO: INVEST JAPAN Offices: Contact Information (English)
  • One-stop center for foreign investors planning to establish or expand their business base in Japan is provided by JETRO: Invest Japan Business Support Center (IBSC) (English)
Invest Japan Hotline
  • JETRO’s support center for foreign companies and foreign-affiliated companies planning to invest in Japan. Services are available in languages other than Japanese: Invest Japan Hotline (English)
Other useful links


The EU-Japan agreement contains a dedicated chapter on Small and Medium-sized Enterprises (SME) specifying that the parties shall provide information on access to each other’s market.

EU website to support EU SMEs exporting to Japan

Japanese website to support EU SMEs exporting to Japan

This website dedicated for European SMEs includes links to authorities on specific trade issues and a searchable database by customs tariff code to get market access information for the Japanese market.

Distribution channel

Establishing a practical distribution channel is key to getting your product to Japanese shelves and retailers. It requires securing Japanese national and local distributors, especially to overcome linguistic, technical, and logistical barriers to trade.

The Manufactured Imports and Domestic Promotion Organisation (MIPRO), the EU-Japan Centre for Industrial Cooperation are good starting contact points for all EU producers.

The Japan External Trade Organisation (JETRO) also has a platform for matching international business, where Japanese and foreign sellers and buyers can place notices.

Explanation about the importance of the role of trading firms

Trading firms play an important role in the sales of imported goods in Japan acting as liaisons between foreign manufacturers and Japanese purchasers, and vice-versa.

The role of trading firms includes, among other things

  • identifying demand
  • assisting with negotiations between manufacturers andpurchasers
  • completing import/export procedures.

Trading firms can provide assistance with identifying demand and/or local partners in Japan and can be

  • general trading firms, which deal with almost anything
  • specialised trading firms, which deal only with specific products (e.g., steel products, food products, etc.).

Links and contacts

DG Trade website

EU-Japan Centre for Industrial Cooperation

European Union Delegation to Japan

Full text of the agreement

EU-Japan Economic Partnership Agreement | Access2Markets (2024)
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